For display advertising, contact Sheila Johnson at 612-752-6615 or email at thl@hcba.org.
The Hennepin Lawyer is the official publication of the Hennepin County Bar Association and is designed to inform metro-area lawyers about current issues and topics relating to their legal practice. With more than half of Minnesota’s attorney population living or working in Hennepin County, the HCBA is the largest district bar in the state.
Since 1933, the Hennepin Lawyer has been a respected resource for up-to-date articles about the legal profession and developments in the law, particularly as they relate to practice in Hennepin County. The publication reaches attorneys, judges, law office personnel, legal administrators, and Minnesota law students. It is a perfect advertising vehicle to reach Minnesota’s active, metropolitan lawyers. From the newest practitioners to the most experienced attorneys in the state, the Hennepin Lawyer is the go-to read for legal professionals.
Each issue of the 40-page bimonthly magazine is sent to approximately 8,000 bar association members and subscribers. Issues are also placed online as a PDF.
The majority of HCBA members work in law firms, while the rest work in business, government, nonprofit, and other settings. Readers are active—both professionally and personally—and many are the decision-makers for law firm purchases as well as for other organizations they serve. Of the membership, 60 percent are male and 40 percent are female, and their average age is 47.
The legal community is actively engaged with the Hennepin Lawyer magazine, both as readers and content providers. A 2018 readership survey of bar members shows the high value that attorneys place on HCBA’s member communications, specifically the Hennepin Lawyer, and the high level of engagement with the publication. Conducted by Readex Research, a nationally recognized independent research company, the survey showed that:
• Virtually all members (95%) look at a typical issue.
• 75% of members look through the publication within the week it arrives, including 23% who read it the day it arrives.
• The average member spends 35 minutes with a typical issue, including all of the times they pick it up.
• 25% of members save their copies for future reference.
• 20% share their copies with at least one other person, expanding its reach.
• 66% of members took an action as a result of reading the publication. Actions included: Visiting a product/service company’s website; purchasing/ordering a product or service; contacting a product/service company; discussing an item with others; seeking out further information, using or modifying an idea; and/or contacting a contributor or featured individual.
• Members hold favorable opinions of the publication, noting that the publication has a layout that is easy to read/navigate (98%); has an attractive design (96%); covers a diverse range of topics of interest to lawyers (93%); keeps them connected to the local legal community (90%); and is directly relevant to their work (85%).