Meet HCBA Member. . . Andrew Ayers

by Nick Hansen | Oct 29, 2018
Andrew Ayers is a transplanted New Yorker, soccer fan, and avid reader. He makes sure to mention all of those things on his website. To Andrew, this information is just as important as the cases he’s won or his lawyering accolades. “A person has to know who they are hiring and what the firm or attorney is really all about. I find that personality is important,” he said.

Andrew, a solo practitioner and chair of the HCBA Solo & Small Firm section, has good reasons for talking about the latest book he’s read or the plight of Manchester United, the soccer team he supports. Working the areas of estate planning and business law, Andrew works with many clients one-on-one, so creating a connection not solely based on work is important. “I try to make sure that my personality comes through in my marketing so that people know who I am and what to expect...That makes for a healthier working relationship in my mind,” he said.

In a world of “robot lawyers” and “do-it-yourself” legal websites, the value of personal connections often gets lost. “I think a lot of attorneys, especially solo and small firms, get too worried about price that they lose that ability to really convey who they are to the client,” Andrew said. While solo and small firms may not have the marketing budgets of a large law firm or “Do It Yourself” website, they do have a personal touch that those websites often lack. ”If you go work with a solo or small firm lawyer you have that advice and that experience behind whatever document you're given. You have someone to call if something happens,” he said.

One place where Andrew connects with other attorneys and referral sources is through the HCBA. He first got involved with the HCBA when he moved back to Minnesota from New York. “When I got here, it took about six months before I was admitted, so I didn't really practice law on Minnesota cases, so I came to a lot of HCBA events: New Lawyers Section meetings, a lot of coffees with people. I think I’ve met half of the county bar at this point. I used it as a way to meet people. Being new to the market, there's a lot of people to meet,” he said.

He has big plans for the solo and small firm section this year. This includes regular happy hours, CLEs, and other valuable networking events. Andrew encourages everyone who even has the slightest interest in working solo or at a small firm to come out to events, especially law students. “The local county bars are where you see the same people who you see in court...The local bar really gives you that value to connect with people you will see more often."