Video Day

Record your "Elevator Speech"

If a picture is worth 1,000 words, a good marketing video is worth 900,0001. Do you have a short video that quickly explains to potential clients what you can do for them?

MSBA Video Day is a new program designed to offer members the opportunity to record their 20 - 30 second elevator speech for use on a firm website, social media, email campaigns, etc. For just $1502, members get full rights to the final video (the MSBA merely facilitates the process and retains no rights in the finished product).

Don't have a polished pitch yet? A Marketing Expert will be available the day of to help members create, update, and refine their pitches.

For more information, or to register for one of the 15-minute appointments at an upcoming event, email

1 30-second video with a frame rate of 30 fps.
2 Base rate; optional added finishing and features extra.

Upcoming Events

No additional Video Day events are currently scheduled.

Email for more information.

Sample Videos


Elevator Pitch

Deliver your 30 – 90 second elevator pitch to a single camera. We’ll add your logo, a lower-third and minimal editing to make your video ready for your website. Note: we’ll produce a video as long as 2 minutes but this is usually too long for most pitches. Participants are encouraged to hit the one-minute mark.
Member Price: $150
Non-Member Price: $300


Tell us how you’d like to talk about your practice. We’ll then generate a short list of questions to help you prepare. During your 15-minute session, our producer will conduct an interview with you which will be edited to a 2 minute promotional law firm video. Producer’s voice will be edited out. We’ll add your logo, a lower-third, an end slate (contact info), multiple camera angles and incorporate any additional assets you might wish to provide – music, photos, etc.
Member Price: $450
Non-Member Price: $900

Web Package

This session is conducted in the same manner as the Interview described above including advanced notice of interview questions and incorporation of additional assets. However, videos will be edited for easier deployment across web and social channels. This just means we’ll produce up to 4, 20-30 second videos covering unique aspects of your practice. For example, we may produce a video each for ‘fees,’ ‘challenges faced by your typical client,’ ‘a success story,’ and a ‘description of your practice area.’
Member Price: $450
Non-Member Price: $900

Payment for all packages due upon arrival at your 15-minute session.

Organizational Feature: A 4-10 minute mini-doc stitched together from up to 4 Interviews, b-roll, and any other visual assets provided by your organization.
Training Videos: Up to 6, standard training shorts (approx. 5-15 mins) based on needs of compliance and legal departments.
Event Documentation: Document your awards ceremony, meeting, or other event to share with fundraisers, new employees and other stakeholders.

To take advantage of additional member discount or for any Video Day question, contact Mike at | 612.278.6336. 

  • July 12, 2019 - Minneapolis 
  • June 27, 2019 - Prior Lake 
  • March 21-22, 2019 - Bemidji 
  • January 18, 2019 - Minneapolis 
  • October 27, 2018 - Minneapolis 
  • March 2, 2017 - Minneapolis 
  • August 25, 2016 - Minneapolis
  • June 6, 2016 - Bloomington
  • May 16, 2016 - Eden Prairie
  • May 5, 2016 - Minneapolis
  • March 24, 2016, Minneapolis 
  • January 27, 2016, Bloomington
  • January 12, 2016, Minneapolis
  • December 16, 2015, Minneapolis