News—particularly unflattering news—spreads quickly in today's
digital marketplace. A response plan and a strong grasp of traditional, alternative and social
media is imperative for any firm, large or small. This presentation will discuss the new age
of reputation management, using the example of a mid-sized firm and how it
was able to quickly mitigate an unimaginable PR disaster. This presentation will
also discuss how to prepare for and respond to PR disasters and other
issues that can affect your firm’s reputation.
This CLE is approved for
credit through March 30, 2020.
Panelists:
Susan Evans,
Founder/CEO of Evans Larson
Communications
CLE
Credits:
1.0 Standard CLE Credits approved
| Event Code: 255406
Cost:
MSBA Members: $29.95
Non-MSBA Members:
$64.95