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Did you know there is more to practicelaw than just forms?  practicelaw is designed to be a repository of resources intended to help your practice.  Similarly, the MSBA’s practiceblawg is a blog for the Association to share with you how the MSBA can help you improve your efficiency and grow your practice.  The MSBA offers members a number of products and services and is always looking for ways to better serve its members and provide greater value.

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Spring Cleaning: Update Your Online Presence

by Joe Kaczrowski | Jan 21, 2016

On Thursday, March 24, the MSBA will offer members an opportunity to take advantage of a number of services, including Video Day and Headshot Day. This 'Spring Cleaning' event will allow members to update their digital properties and get advice (and CLE credit) from experts, staff and other members.

The day will kick off with a CLE presentation at 9am by Terrie Wheeler discussing current trends in legal marketing. Registration for this program will open soon.

Video Day will then run from 10am to 2pm. Members can sign up for one of sixteen 15-minute spots to record their 30-60 second elevator speeches. YouTube is the number two search engine; creating a low cost marketing video is a good way to get in front of more potential clients. Prior to your shoot, you also will have the opportunity to work with someone to refine your elevator speech.And here are a couple of useful resources from Terrie to help you prepare your pitch:

You can get more information about Video Day here. To sign up, email

A picture is worth a thousand words, and profiles with photos are fourteen times more likely to be viewed. The event continues with Headshot Day from 11am to 2pm. This is an opportunity for members to get a free professional headshot courtesy of the MSBA. Members can sign up here.

From 10am to 2pm, members also can get assistance updating their MN Find a Lawyer and Colleague Directory profiles. MSBA staff will be available to help with directory profiles, but also to answer any questions members may have about other MSBA programs and services. There are a number of changes and new offerings from the Association, and this is another great opportunity to learn more about how you can maximize the value of your MSBA membership.

Finally, the event will conclude with a second CLE program at 2pm, likely on alternative fees and billing practices. In addition to updating your online presence, this is an opportunity to explore new revenue streams and business models that may help you expand your business. Registration for this event will open soon as well.

Barron Henley

The MSBA continues to explore ways to increase its value to members. The Spring Cleaning event brings together a number of programs in one day to help busy members take advantage of these services. Watch for more information about this event in the coming weeks.

Looking to start a new practice or update an existing practice? The March 24 Spring Cleaning event can help on the marketing and business development front, but also consider the February 29 Jumpstart Your Practice Workshop featuring Barron Henley, which will help members with the other aspects of running a business, including getting the right technology for your practice. Registration is now open.